Let The Women Come To Football Stadium
By Xu Ying on March 12, 2012
Excuse me, when you in and wife making love. You see her underwear or's pants, write another man's name, what would you want to?
In 2010, the real Madrid shimon peres to declare and Spain famous underwear brand Little Kiss cooperation, rolled out two of real Madrid officials the sexy lingerie, among them a underwear is named as Luxe, it's easy to think of the failure of Brazilian coach vanderlei Luxembourg (Luxembrugo).
In order to win the women the support of the fans, football is becoming a "ladies" of sports. In the past, the team's advertisers most is razor, sports car, mobile phone, man perfume, boots, and even Viagra, but now, the antenna has touched women underwear, lady perfume, etc. Before the start of the new season, England's Newcastle united, wolves and west ham have launched a club official women underwear, Newcastle's spokesman said: "this (female underwear) will be many future important development project team." Maybe in one day in the future, you will see in your wife of sanitary napkin, also printed with the team's LOGO.
This is god's gift to women to all, but it looks like, so sexy underwear or more in lure man. Although Newcastle united club spokesman said "this is to meet the needs of the female consumers", but on their official website, encourage men to buy for his wife and his girlfriend, or reflects the businessman's real intentions
Who is the world's most girls galore team?
This question is difficult to answer, but who is "England's most let women dislike of the team, " as early as 10 years ago, had the answer: remember that Newcastle united.
In 2000, in an independent investigator on all English team data survey, Newcastle unfortunate become "the most from women welcome team", the important reason is that "stadium facilities on women not convenient, for example, can't find ladies room".
In fact, the problem of Newcastle united is British football women long-term ignored a miniature of the: in 2003, England a football foundation spent two years, 44958 football fields of England (38091 of them a grass court) to conduct an investigation. Results including the st James' park, old trafford, anfield these big name, of course, England 38% of the stadium and off whatever field, all can not find female toilets, and those who set up the toilet in the stadium, only 7% with the ladies room.
The analytical women than launched underwear, in the stadium to build several ladies room, I'm afraid the more practical. "The bathroom effect" in sports is not new. The Dallas mavericks NBA American airlines center of female than male arena the bathroom. A good signal is, football seems to have started to pay attention to women physiological needs, in the World Cup Ellis park stadium, female toilets and the proportion of men's toilet for 2:1.
Everything topsy-turvy. In the past, some teams will find female model to film sexy team photo, to attract those male fans cheer for the team to the scene, but now, turn off women men to look at it.
In 2004, in order to attract more female fans to see the ball to the stadium, Slovakia, trafford FC players took collective nude, the attendance of the team and in the later has been improved, and most of the new fans are women; Four years ago, German hertha Berlin team in order to let their 70000 pews full, also let players in the female fans website, release semi-nude photo, and invited women voted for monthly fans of the most popular star, and they offer a discount for tickets and service.
In fact, now that more and more highlights from team figure scale shirt design perspective, football is becoming the movement for women always service. In the euro 2000 Italian tight shirts after global jing, football shirt started toward sexy the direction of development, this in football caused a lot of controversy, which also left a lot of failure, the most typical example is South Korea in the 2002 World Cup Cameroon sleeveless shirt.
Even though these muscle man can make some women to scream, but it also for those critics much provides a excuse, football is more and more "hell".
You can also put into these name Beckham: kaka, aguero, cristiano ronaldo, zlatan ibrahimovic, messi...... Well, but if you don't have that much money word, that the most rapid method, is to introduce a like jose mourinho so please women like coach.
An almost cannot be denied industry consensus is that those who have been in the victory or have iron will team, will be affected by the welcome of women, this in the 1990 s is an important symbol. But today, the most popular of the female is often those who have the most players team idols. David Beckham period of Manchester united, and today include kaka, cristiano ronaldo and handsome boy of real Madrid star is undoubtedly the best example.
From England football history records to see, the 19 th century, a woman to the stadium records, England football writer mike Greg said: "they generally think that in 90 minutes watching a idle competition, and pay it is not worthwhile." But in the s, football after commercialization, football stars started to become women chased...... In order to cater to this kind of fans of the special preferences, the club in the transfer market, for those who have power and good image of the players have a special liking.
Business development in the club to today, women to become their last, is also the most important markets. "The club still need to correct evaluation of their customer base, to increase the understanding of the fans, especially for female fans and family fans of understanding." German sports business experts see Robert HuErMan said, "football is not the patent of men, especially the women there is a huge family behind the market."
If history on the most in a ladies man team, that I'm afraid to calculate brentford. In the second world war "before, this team play at home, women in the audience is far more than the male, the female most is family woman, this team once with a" little girl team "nickname. Modern example is Mexico team, although most of their games in the United States, but almost every game was filled, and women, occupy the most.
The analytical in fact, club called "let the women left the kitchen, come to the stadium" main target is the family women. Unfortunately, in English football history, those affected by women's groups of family welcome mostly some middle and lower reaches the team, such as Nottingham forest, Derby. This is telling us, many of the familiar to us any big team, in more and more commercialized, and at the same time, more and more is also far from family?
Drawn the women to the stadium is becoming an important work of soccer club. But fundamentally look, the real purpose of the bosses, in fact it is trying to please men, or just want to their pocket money. Maybe, but only a women will be real to please, that is the membership of the club members women. To Barcelona club, for example, female member of have more than 42000 people, up to 24% of the total number of members, chairman of the election and important affairs of the club, they have played a crucial role. In this time, the club please women, not only just want to get their money, the most key is their hands of the votes.
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